Elevation. Craft. Provenance.

At Velvet Mountain, our days are shaped by these three enduring principles.

Coffee plants with ripening cherries at sunset, with a scenic view of clouds and the horizon in the background.

Velvet Mountain Coffee Company was founded on the belief that coffee should be more than a daily routine—it should be a ritual. Inspired by the pursuit of quality, craftsmanship, and elevation, Velvet Mountain was created to offer thoughtfully selected coffees that transform ordinary moments into meaningful experiences.

Built in Ohio and guided by a commitment to excellence, the company reflects a shared vision: to create a coffee brand rooted in authenticity, refinement, and a deep appreciation for the journey behind every cup.

“Coffee should be more than a daily routine, it should be a ritual.”

Hilly landscape with lush green trees and terraced coffee farmland, with a faint mist and a person working on the land

Three people are holding cups of coffee with latte art, raising them in a toast. One cup contains black coffee, and the other two have latte art in the shape of leaf patterns.

Meet the Team

John Heinreich

CO-FOUNDER & CEO

What began as a passion for exceptional coffee evolved into a pursuit of sourcing, developing, and sharing coffees defined by quality, character, and balance. As Co-Founder of Velvet Mountain Coffee Company, John oversees the vision, product development, and growth of the brand, ensuring every coffee reflects the principles of elevation, craftsmanship, and intention.
Based in Ohio, John believes coffee should be more than a daily habit—it should be a ritual worth savoring. Through Velvet Mountain, he aims to create coffees that elevate everyday moments and connect people to something greater with every cup.
Tommy B

CO-FOUNDER & DIRECTOR OF RETAIL SALES
Tommy leads sales and relationship development for Velvet Mountain Coffee Company, helping introduce the brand to new customers, retail partners, and communities. His focus is building meaningful connections and ensuring the Velvet Mountain experience extends beyond the bag and into every interaction.
Driven by a passion for great coffee and authentic relationships, Tommy plays a key role in expanding the brand's reach while staying true to the values that define Velvet Mountain: quality, integrity, and approachability.